Targets and Overall Objectives of the Handbook
ثبت نشده
چکیده
There is little doubt about the profound effect wireless and mobile networks have on everyday life. With the development of wireless and mobile networks, mobile marketing is creating significant benefits and new business opportunities for companies. Thus, mobile marketing – a new form of marketing communication using mobile communication techniques to promote goods, services and ideas – will be the subject of interest for many years to come. Mobile marketing revenues, as indicated by many researchers, make up a large share of m-commerce revenues. The high penetration rate of cell phones has resulted in the increasing use of handheld devices to deliver advertisements of products and services. What is more compelling is that mobile marketing provides for interaction anytime and anywhere, location and situation dependency, targeted addressing of consumers, and inherent measurement of campaign effectiveness. In general, the success of mobile marketing largely depends on whether it supports advertisers in coping with their major challenge today: getting time and attention from consumers. However, constraints in using both mobile networks and devices impose significant negative influences on the operational performance of mobile marketing campaigns. For example, the small screens of the devices allow the user to view only limited pages of information. In addition, these constraints range from issues of minimal battery power on wireless devices, limited and error-pronewireless links, limited input and output capacity, the diversity of devices, and the myriad differences in user profiles.
منابع مشابه
A Review on the International Handbook of Suicide Prevention: Research, Policy and Practice
متن کامل
Utilization of analytic hierarchy process (AHP) to meet management objectives in fishery industry of the Sea of Oman
This article examines the use of analytic hierarchy process (AHP) to choose a priority for different purposes which have been used in fishery optimal management in the Sea of Oman. There are several stakeholder groups in the multi-objective planning methods. In this study, the AHP is used to determine the preferences (weight) of stakeholder groups for each of the objectives in the fisheries ind...
متن کاملUtilization of analytic hierarchy process (AHP) to meet management objectives in fishery industry of the Sea of Oman
This article examines the use of analytic hierarchy process (AHP) to choose a priority for different purposes which have been used in fishery optimal management in the Sea of Oman. There are several stakeholder groups in the multi-objective planning methods. In this study, the AHP is used to determine the preferences (weight) of stakeholder groups for each of the objectives in the fisheries ind...
متن کاملبررسی تطبیقی فرمت مارک ایران در نرمافزار «رسا» با فرمت یونی مارک برای پیایندها
Purpose: This research has been carried out with the aim of comparatively studying Iranmark format and Unimark handbook for serials and making some suggestions for resolving the existing deficiencies in worksheet of national document organization and national library of Iran, in Rasa software. Methodology: This research has used library study. Samples to be studied included fields, markers, an...
متن کاملBioinformatic Evaluation of miR-222-3p Specificity in Binding to Genes Involved in Acute Lymphoblastic Leukemia in Children
Background and Objectives: Acute lymphocytic leukemia (ALL) is a type of cancer that affects white blood cells. The disease progresses rapidly mandating immediate treatment. ALL is the most common type of leukemia affecting children. An increase in the miR-222-3p molecule has been observed in the course of this disease. The microarray method can be used to examine the binding of this miRNA and ...
متن کاملIntegrated fuzzy guidance law for high maneuvering targets based on proportional navigation guidance
An integrated fuzzy guidance (IFG) law for a surface to air homing missile is introduced. The introduced approach is a modification of the well-known proportional navigation guidance (PNG) law. The IFG law enables the missile to approach a high maneuvering target while trying to minimize control effort as well as miss-distance in a two-stage flight. In the first stage, while the missile is far ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2013